# Link & SEO Settings

> Customise your survey's link and SEO settings, including the domain, page title, description and favicon.

Source: https://getmetasurvey.com/help/link-seo-settings/

These settings control how your survey appears when shared online. Proper optimization makes your links look professional, increases trust, and improves click-through rates on social media and search engines.

## How to find Link & SEO Settings

1. Open your survey.

1. Click the **Share** menu.

1. Expand **Link and SEO settings.**

![How to find Link & SEO Settings](https://getmetasurvey.com/help/link-seo-settings/DH9mLVxpUGpqIBGdVbqNs1Ynjk.webp)(width: 1520, height: 821)

## Settings Breakdown

- [Custom Domain](https://getmetasurvey.com/help/custom-domain/): Use your own URL (e.g., `survey.company.com`) to build **trust**.

- **Meta Title:** The page headline in search/tabs. Helps users **identify** the page.

- **Meta Description:** The summary text in search results. The "hook" to **get clicks**.

- **Favicon:** The tab icon. Makes the survey feel like an **official** part of your brand.

- **Social Preview:** The visual shown on social media/Slack. **Grabs attention** in feeds.

![Link & SEO settings](https://getmetasurvey.com/help/link-seo-settings/l5NZoyBp8aeABJaTsgsBI27I.webp)(width: 1520, height: 821)